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Amazon's Alexa Overhaul: New Features and Paid Subscriptions on the Horizon



Amazon is set to revolutionize its iconic Alexa voice assistant with advanced generative artificial intelligence, intending to introduce a monthly subscription to offset the technology's costs, insiders reveal. The updated Alexa, due later this year, aims to rival new AI-powered chatbots from competitors like Google and OpenAI. 


Although specifics about the subscription's price remain undisclosed, it won't be bundled with Prime membership. While Amazon declined to comment, the move signals a strategic shift to stay competitive amidst recent AI advancements. With over 500 million Alexa-enabled devices sold, Amazon faces the challenge of evolving Alexa's capabilities amid increasing AI competition.






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