Amazon is set to enhance its Prime Video service with the introduction of three innovative ad formats later this year, targeting viewers on remote-enabled devices. These new formats include shoppable carousel ads, which allow viewers to shop directly during ad breaks; interactive pause ads, which present product information when the content is paused; and interactive brand trivia ads, offering users engaging brand-related trivia with potential rewards. This expansion builds on the initial ad implementation from February, which introduced a fee of $2.99 per month for an ad-free experience. The move aims to engage the platform's substantial ad-supported user base, which exceeds 200 million globally, while also offering an incentive for viewers to opt into the premium, ad-free subscription.
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