Google's annual developer conference, Google I/O 2024, focused heavily on AI advancements. Facing a future where the web is more of a resource than an answer, Google aims to innovate before being disrupted. Despite ad revenue reaching $65.52 billion in Q4 2023, accounting for 75.9% of its total revenue, Google is pushing ahead with AI initiatives.
Major announcements included Veo, a new video generation tool producing high-quality videos from text prompts, and augmented reality features for Google Maps. Additionally, Google plans to integrate Veo into YouTube Shorts. The Cannes Film Festival has also embraced extended reality as a new competition category.
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