Canada's Competition Bureau has launched an investigation into Lululemon's environmental claims, as announced by spokesperson Marianne Blondin. This inquiry, under the Competition Act, targets alleged deceptive marketing practices linked to the company's sustainability campaigns. The probe was prompted by a complaint from environmental group Stand.earth, which claims discrepancies in Lululemon’s reported progress on reducing greenhouse gas emissions. While the company has expressed a commitment to cooperating with the bureau, the investigation seeks to verify the accuracy of Lululemon's public environmental claims. Stand.earth has offered to withdraw their complaint if substantial improvements are made by Lululemon in reducing supply chain emissions.
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