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Lululemon Lowers Full-Year Forecast Amid Womenswear "Missed Opportunities"




Lululemon Athletica Inc. has cut its full-year revenue forecast to $10.3-$10.4 billion, down from $10.7-$10.8 billion, citing missed opportunities in its womenswear segment. CEO Calvin McDonald admitted that a lack of “newness”—seasonal updates in colors, prints, and patterns—impacted conversion rates, especially in bottoms and online sales. 


To address this, Lululemon is fast-tracking design processes and reintroducing variety by spring 2025. Despite the challenges, Q2 net income rose to $392.9 million, with total revenue increasing 9% to $2.4 billion. Analysts are concerned about slowing North American growth and increased competition from brands like Alo and Vuori.






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