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Lululemon Pauses Sales of Breezethrough Line Amid Consumer Backlash



Lululemon Athletica Inc. is temporarily halting sales of its new Breezethrough line following consumer complaints about the design. The Vancouver-based company's activewear line, which features a V-shaped waistband and Y-shaped seam, has been criticized for its "unattractive" fit, producing a “whale tail” appearance. 


Lululemon emphasizes the importance of guest feedback and plans to use this pause to make necessary improvements to ensure a better product experience. Analysts from William Blair note that the line's debut earlier this month was met with criticism for its unflattering fits, raising concerns about Lululemon’s execution. Despite the pause, analysts expect the line to eventually return with improvements.






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