For the first time in years, the battle between Macs and PCs is heating up. Microsoft claims an edge over Apple with its new AI-powered Copilot+ PCs. Featuring neural processing units (NPUs) and Microsoft's Copilot AI assistant, these PCs promise superior performance and battery life. Microsoft’s consumer chief marketing officer, Yusuf Mehdi, asserts that Copilot+ PCs offer unique features Apple can't match. As PC sales show signs of growth, Microsoft aims to capitalize on this trend. Meanwhile, Apple prepares to unveil its own AI advancements and new M4 Pro and M4 Max chips at WWDC on June 10.
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