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Quebec Merchants Brace for Costly Bill 96 Signage Changes




Quebec merchants are grappling with the stringent new French language signage regulations under Bill 96, which mandate that French script must be twice the size of any other language. Business owners, who already spent millions on signage adjustments in 2019, now face similar expenses and logistical challenges.


 Michel Rochette of the Retail Council of Canada highlights the substantial costs of minor changes. Intellectual property lawyer Isabelle Jomphe notes the law's vague wording and advises clients on compliance. With 11 months to meet these requirements, businesses are preparing for the financial and operational impact of these new rules.






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