Starbucks, once a dominant force in the U.S. coffee and snack shop market with a 26.5% share, is facing challenges in sustaining growth as global same-store sales have declined over the past two quarters. Increased competition from value-driven players like McDonald's and other quick-service restaurants is putting pressure on Starbucks, as consumers become more price-conscious and "choiceful" in their spending.
Neil Saunders of GlobalData Retail notes that competitors are targeting Starbucks' market share. To address these challenges, Starbucks must focus on delivering clear value to customers and enhancing the experiential aspect that once set it apart from rivals.
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