Starbucks is grappling with operational chaos, highlighted by former CEO Howard Schultz's recent observation of a "mosh pit" at a Chicago store. The company, facing slowing sales, hopes new CEO Brian Niccol, known for revitalizing Chipotle, will restore its coffeehouse charm while adapting to modern customer demands.
Niccol faces challenges like simplifying a complex menu, reducing wait times, and managing union tensions. His plan may involve trimming excess and refocusing on core customers. Despite his hefty compensation package, Starbucks expects Niccol to bring innovative strategies to streamline operations and strengthen the brand’s position in an increasingly competitive market.
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