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Target and Macy's Q2 Earnings Reflect Consumer Strain: Expert Analysis



Target and Macy's both reported their Q2 earnings, with Target maintaining a "measured outlook" and Macy's experiencing a 3.8% drop in net sales. Jerry Storch, CEO of Storch Advisors and former CEO of Toys R Us, highlighted that these results reflect a consistent trend: consumers are increasingly stressed, leveraged, and impacted by inflation. 


Storch emphasized that Walmart's strong performance, with a 4.2% same-store sales gain and 22% growth online, underscores the consumer's shift towards value-driven purchases. While Target is trying to catch up by lowering prices, it still lags behind Walmart, indicating a broader shift in consumer behavior.






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