Tim Hortons is set to roll out its flatbread pizza nationwide after a series of successful trials. In a strategic move to attract more afternoon and evening patrons, Tims aims to diversify its menu, beginning with the introduction of four pizza varieties: cheese, pepperoni, bacon everything, and chicken parmesan. As reported by The Canadian Press, Tims’ Chief Marketing Officer, Hope Bagozzi, acknowledged the brand's strength in morning sales but sees significant potential later in the day. Overcoming logistical challenges, the company will ship pre-made flatbread bases to locations, where pizzas will be assembled using the existing sandwich stations. This expansion raises the question: will consumers opt for Tims' pizza amidst numerous options?
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